In the B2B arena, sales leads are key! But when a 30 year old business decides to pivot it’s offering from reseller to services implementation partner, the challenges are multiplied. How do you support the brand, its partners, and attract the right audience?
How do you develop a program that will gain traction and be flexible enough to deliver on multiple client asks?
Determining the best platform to run on was key to success. Once that was decided on, tailoring the creative content and applying a measurement framework to define success was the final piece.
Working through multiple iterations of copy PLUS messaging for a landing page and what may work best for the end user experience. At the same time, developing a video series to further build out the lead clients brand positioning.
The first campaign via LinkedIn was encouraging. Other partners took note and with that we have two other campaigns have since been launched, both with net new videos developed, unique landing pages for CPL (Cost per Lead) programs as well as new partner pages to live within the core clients main site. All the while, we’re leveraging learnings, modifying and honing messages to increase engagement which dovetails into qualified leads.
We were going to put something in latin (lorem ipsum) to see if you could find us, but we opted to keep it simple to get in touch.
If you prefer to kick it old school give us a call at 416-602-2095.
