Empowering mental health conversations

Creating a scalable and engaging digital experience for a groundbreaking program

Empaath (owned by Michael Landsberg) and partner GreenShield Insurance worked together to launch First Step, a program designed to destigmatize mental health discussions. Our task was to create a user-friendly platform that would house both educational content and interactive resources. The goal was to empower users with accessible tools for understanding mental health, while also providing GreenShield with a scalable solution to manage and track user engagement.

‍