User experience and analytics for growth

Enhancing e-commerce performance through analytics and user experience insights

FarmersDepot.ca, a subsidiary of the GVF Group, offers a wide range of farm supplies through its online platform. Based in Cambridge, Ontario, the company operates both physical and digital stores. Insurgency partnered with them to address friction points in their online shopping experience and improve their analytics setup. After identifying key issues with their website’s user flow, our team worked to optimize their analytics and user experience to drive better performance and inform future media strategies.